First of all, when the glass is installed properly, there should be little to no reflection in the glass. Some of our customers improperly install their glass by not following the instructions, and that can lead to unwanted reflections. A simple adjustment or call to our technical support could most likely fix that issue.
When viewed straight on, from at least 4-5 feet away, and at a seated viewing position, you will not see any reflection in the glass. If you are standing point blank in front of the fireplace, and looking straight down on it, you may see a little bit of reflection of your ceiling on the bottom 2” in of the glass. This completely disappears once you back up several feet like you would when actually enjoying a fireplace from a realistic viewing position.
With our fireplace you get flames that look real. Any electric fireplace is best viewed from the front and ours is no different in that regard, but our holographic technology does rely on glass so that the flames can be projected on that surface. Our fireplace looks very real and when installed properly, is almost indistinguishable from the real thing. No other fireplace even comes close.