No. Over the course of five years, we’ve invented and patented our proprietary holographic projection technology, similar to what’s used on the Haunted Mansion ride at Disneyland, costing tens of millions of dollars. We start with the real video of actual fire and holographically project that onto a real physical log set using an HD television projection device to make it look like those logs are really burning.
For instance, the physical log set that sits inside of the fireplace has some lights inside of it that flicker and pulsate to look like burning and smoldering embers. We then take an actual video of fire and project that onto a log set making it look like those logs are burning.
Because you’re looking at real video of real fire superimposed onto the logs, you get all of the subtle details like wispy smoke as it rolls up off of the logs, burning embers as they rise into the air and cool, and even the natural and organic movement of the flame is very true to life, not to mention a lot of variation in flame color throughout.
You are not directly looking at a TV, but instead enjoying a complex and realistic holographic illusion with video playing a big part. There’s no other fireplace on the market that comes even close to the realism of a Magikflame. Disney has been fooling people for years with ghosts convincingly flying around the ballroom and now we’re bringing that technology home to you for a fraction of the price!
